Cycling is a favorite pastime of inhabitants of Russia in the hottest time of the year. This is the conclusion made by AliExpress Russia analysts, who studied the regional demand for sports and entertainment products in June.
"AliExpress Russia experts analyzed consumer orders in June and noted the growing popularity of products for sports and outdoor activities, "comments Sergey Grechin, commercial Director for special categories of AliExpress Russia. — So, sales of goods from the categories "Bicycles", "Fishing", "Camping"have significantly increased. We attribute this to the easing of restrictions, as well as leisure and vacation planning. According to our research, many Russians do not give up the idea of a vacation this summer. Most often, they consider dachas and Russian resorts as vacation destinations."
Bicycles and accessories became bestsellers in the category of sports and entertainment products. And the leaders among the regions interested in Cycling technology were St. Petersburg, Voronezh, Samara, Kazan, Novosibirsk and Nizhny Novgorod.
So, in June, residents of St. Petersburg ordered goods from the category "Bicycles" more than 5 thousand times for the amount of 12.2 million rubles, which is 6 times more than a year earlier. Voronezh residents purchased Bicycle equipment for 2.3 million rubles. This is 6 times more than in June 2019. Kazan residents also switched to bicycles EN masse. In June, a two-wheeled friend was purchased 9 times more often. Residents of Nizhny Novgorod increased their spending on Bicycle products 7 times, to 2.1 million rubles. Samara residents ordered bicycles and accessories 3 times more often than last year, spending 2.5 million rubles on them. But the leader among regions that are not indifferent to Cycling is Novosibirsk: here the demand for Bicycle products has increased 13 times. In total, local residents ordered bicycles and accessories for them for 3.1 million rubles.
Other popular sports activities for Russians in June were fishing, camping, and Hiking. From non-standard preferences, AliExpress Russia analysts note the growing popularity of Golf, horse riding and shooting.
Earlier it was reported that AliExpress reached 8.8 million daily audience and increased sales in June by 60% by April and by 30% by may this year.