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WFSGI Weekly Spotlight 10.02.2021

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WFSGI Weekly Spotlight 10.02.2021 10.02.2021 00:00

WFSGI & McKinsey publish inaugural Sporting Goods 2021 Report

Download the report now! The report comes at a critical moment for the industry. The impact of COVID-19 and shifting consumer behaviors require careful analysis and a strategic response, informed by the latest data and insight. In that context, we hope this publication can usefully contribute to the debate. 
Sporting Goods Industry News

IOC statement on gender equality in the Olympic Movement

International Olympic Committee - Over the past 25 years, the IOC has played an important role in promoting women in and through sport, and it will continue to do so by setting ambitious targets. In the challenging context we live in, now more than ever, diversity is a fundamental value that we need to respect and draw strength from.

Sports trends of 2021 – Sports Marketing Surveys

Sports Marketing Survey - What does 2021 have in store for the global sports industry? The SMS team explores the trends they expect to see over the next 12 months.
COVID-19 Support & Resources
International Sports Organisations News
#StrongerTogether: Only one year to go until Beijing 2022

Olympic Channel - Celebrate the one year to go milestone of the 2022 Olympic Winter Games with the help of athletes everywhere as they continue their inspiring journey to Beijing. Together, we will be ready.
Tokyo 2020 organisers publish first set of rules to ensure Games can go ahead

Inside the Games - Officials attending the postponed Tokyo 2020 Olympics and Paralympics have been told not to sing or chant when supporting athletes, or use public transport without permission, under the first set of rules designed to ensure the Games can take place safely during the coronavirus pandemic.
Bicycle News
UCI announces measures aimed at improving rider safety

Inside the Games - International Cycling Union (UCI) has approved a plan to improve rider safety, with roadside barriers, race vehicles and the conduct of riders among the areas targeted by the governing body.
UCI bans forearms-on-bars aero position, adds penalties for littering

CyclingNews - After banning the so-called 'super-tuck' position, the UCI is likely to anger riders in the professional peloton even further with a series of other new rules and punishments, including banning the forearms-on-bars aerodynamic position commonly used in breakaways.
Taipei Cycle postponed again, online show still on track for March

Bike Europe - COVID-19 is once again turning Taipei Cycle’s show schedule upside down. This morning show organiser TAITRA (Taiwan External Trade Development Council) announced that the physical show for next March has been postponed. The date for the next physical shows will be announced soon. Taipei Cycle Online will still take place as scheduled between March 3 – 31, 2021.
Legal News
Third amendment to Copyright Law

ILO, China - On 11 November 2020 the Standing Committee of the National People's Congress adopted the third amendment to the Copyright Law, which is the result of decade-long legislative efforts of the Legislation Office of the State Council and the National Copyright Administration. The amendment will enter into force on 1 June 2021. This article provides an overview of the key highlights of the new law.
Physical Activity News
10 Creative Ways to Keep Kids Active

Orlando Health - Many families are struggling to keep fit, especially with jobs and schoolwork increasingly taking place on screens at home. Because of physical distancing requirements, there aren’t as many opportunities for school team sports, and kids doing virtual learning aren’t getting PE classes at school. Think about how a brief walk to the school bus stop a few streets over and even walking between classes counts as daily exercise. Going from your bedroom to your computer hardly comes close as a substitute! 
How Brain Efficiency, Dopamine, and Fitness Are Intertwined

Psychology Today - Researchers in Japan have identified a new and relatively easy way to ascertain if the link between higher aerobic fitness and more efficient executive functions is mediated by activity in the brain's dopamine system. This study (Kuwamizu et al., 2021) was recently published in the peer-reviewed journal Medicine & Science in Sports & Exercise.
PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling

Endurance Sportswire - PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain.
Sustainability News
Dressed to kill – the environmental cost of fast fashion exposed

EURACTIV - The EU needs to introduce strict measures to tackle overconsumption in the fast fashion industry and increase the recyclability of textiles if it wants to reach a zero emission and zero waste economy by 2050, according to a new report released on Wednesday (3 February).

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